MIRS process

Within an industrial environment, an innovation may be of three different types. A market innovation, which assumes a new way of selling the product, a product innovation, where the product is not new but it performs better than that of its competitors, and a production process innovation, when a completely new production system is created.

MIRS, the state of the art Pirelli factory in terms of processes, techniques, instruments and raw materials used, comes within the third type, since it is a revolutionary production process innovation. The product is the same, as is the market sector, but the process is the great innovation: the great evolution towards a new concept, a new production model.

The MIRS factory is small, flexible, can be easily moved wherever necessary, and reduces production costs and time. Its innovation, the modern characteristic, which differentiates it from the old plants and production processes, is above all the ability to concentrate very large plants like those of a traditional tyre factory into a small and compact module like the MIRS.

But when was this decisive evolution in the Pirelli production process born? In order to know this precisely, we must go back a few years.