Pirelli is the official tire partner of the Grand-Am Rolex Sports Car Series presented by Crown Royal Special Reserve for the three year period 2008 to 2010 and as part of that agreement Pirelli P Zero is the exclusive tire fitment for all cars in the Daytona Prototype and GT categories.
The Grand-Am series has grown to become the biggest top level sports car series in the USA, with its showcase event, the Daytona 24 Hours, regularly starting over 60 cars on the grid.