Pirelli is the official tire partner of the Grand-Am Rolex Sports Car Series presented by Crown Royal Special Reserve for the three year period 2008 to 2010 and as part of that agreement Pirelli P Zero is the exclusive tire fitment for all cars in the Daytona Prototype and GT categories.
The Grand-Am series has grown to become the biggest top level sports car series in the USA, with its showcase event, the Daytona 24 Hours, regularly starting over 60 cars on the grid.

Now in its sixteenth season, the Ferrari Challenge has from its inception in 1993 always used exclusively Pirelli tyres. A unique feature of the Ferrari F430 challenge car is that it races on 19" racing tyres (the 'norm' being 18"), another demonstration of how closely Pirelli's racing developments are connected to their P Zero road tyre product. For more information click on the Ferrari Challenge icon.

In 2009 another important racing collaboration started with a prestigious car manufacturer fitting Pirelli tyres also to their road models: Lamborghini, that in 2009 has launched a new series destined to professional and gentlemen drivers, the Lamborghini Super Trofeo. The car used in the new series is a Gallardo LP560-4 race car, fitted with 18” Pirelli tyres. The series calendar comprises six events, each including three 40-mins races, to be run on famous European circuits.