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2010 Jul - Sep |
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23 June 2010 - PIRELLI EXCLUSIVE F1 TYRE SUPPLYER FROM 2011
The FIA (Fédération Internationale de l’Automobile), the Teams, and Formula One’s organising body, have chosen Pirelli as their exclusive supplier, based on the specific proposals from the Italian company to guarantee technical and operational stability to the competitors. Pirelli will provide teams with six different types of tyre for the season: four slicks, with different compounds for various types of dry surfaces, one rain tyre for heavy rain, and one intermediate tyre for damp conditions or light rain. Pirelli is also proud to announce that it will supply for the three-year period (2011-2013) the GP2 World Series in addition to a tyre supply agreement starting from the current year for the inaugural GP3 series. Pirelli will consequently become the single supplier to all the most prestigious racing championships in the world from 2011. The last Grand Prix victory claimed by Pirelli was the 1991 Canadian Grand Prix, with Nelson Piquet driving for Benetton. |
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22 June 2010 - Pirelli exports to Australia its technology for reducing CO2 emissions
The FIA (Fédération Internationale de l’Automobile), the Teams, and Formula One’s organising body, have chosen Pirelli as their exclusive supplier, based on the specific proposals from the Italian company to guarantee technical and operational stability to the competitors. Pirelli Ambiente, the company in the Pirelli Group operating in the field of renewable energy, signed a licensing agreement with Bosco International, which promotes systems and industrial processes for a sustainable environment, which will allow the Australian company to use the Pirelli patent for production of high quality solid recovered fuel (HQ-SRF) derived from municipal solid waste (MSW). The Pirelli technology will initially be used in the Latrobe Valley in Victoria, Australia, as part of the program ‘Towards Zero Waste Policy’ introduced by the local government for containment of waste, with the aim of converting the 600,000 tons of MSW produced annually by the city of Melbourne into fuel. In particular, the exchange of technology will stimulate an investment by Bosco International to develop an HQ-SRF plant in Australia, once authorizations are obtained from local authorities. The Pirelli HQ-SRF is obtained by adding other components with a high calorific power ( plastic from D.C. and rubber) to dry solid urban waste. It can be used to partially replace fossil fuels in already existing, non-dedicated, plants, such as cement works and thermal power plants and it yields significant environmental benefits for the population, both in terms of lower emissions in particular of CO2, NOX and SO2 from fossil fuels, and in economic terms (lower waste disposal costs). The integrated system promoted by Pirelli Ambiente has been successfully used since late 2002 in the Cuneo Provincial Authority Area, with the Idea Granda project, a public-private partnership owned 49% by Pirelli, and 51% by local utility ACSR, with cement works Buzzi-Unicem of Robilante, which uses HQ-SRF in its main burner substituting more than 40% of coal-petkoke needed. From its beginning, this system has meant energy recovered from waste in the area rose more than 32%, a level greater than the Italian average (7%) and greater than the European average (27%). In addition, according to a study by the University of Milan in Bicocca using the Life Cycle Assessment Method, use of Pirelli HQ-SRF is, respectively, 90 and 72 times more advantageous for the environment than landfills and incinerators. Pirelli Ambiente Pirelli Ambiente is the Pirelli Group company focused on renewable energy. In the field of renewable energy sources and, in particular, of energy recovery from MSW (Municipal Solid Waste), Pirelli Ambiente has developed and patented a High-Quality Solid Recovered Fuel (HQ-SRF). In the photovoltaic energy sector, Pirelli Ambiente created Solar Utility SpA, which invests in roof based solar energy systems for production in Italy. Bosco International Bosco International Pty Ltd, established in 2006, facilitates services, systems and processes for industry sectors seeking to create a sustainable environment, including saving energy or protecting resources. Bosco works with Australian and international companies, to offer sustainable environmental solutions. It seeks to achieve approvals and introduce new processes and systems for positive environmental results in: Waste management, Recycling, Power Generation, Manufacturing, Soil Remediation, Water treatment, Agribusiness, Natural Resources, Infrastructure, and Mining. | |
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17 May 2010 - The Safe&Go summer safety campaign begins
Presented in Rome, it includes tyre information and control initiatives on the motorways. Tyre replacement incentives start In collaboration with ‘Autostrade per l’Italia’ and Telepass, Pirelli presented in Rome yesterday (16 June) the summer campaign for road safety called “Safe&Go”, under the patronage of the Minister of Infrastructure and Transport, Altero Matteoli. At the launch of the initiative were the Minister, the chairman of the Pirelli Group, Marco Tronchetti Provera, together with Giovanni Castellucci and Fabio Cerchiai, managing director and president respectively of ‘Autostrade per l’Italia’. The prevention campaign is aimed at all motorists and has as its objective making the Italians’ holidays safer. It will begin during the weekend 19-20 June and will conclude on that of 28-29 August. During all of these weekends, motorists can meet with Pirelli technicians in one of the 10 mobile workshops set up in motorway service areas that the Società Autostrade makes available and receive a tyre check free of cost. The check will conclude with the issue of a certificate of control, which will give the state of ‘health’ of the tyres and include the provision of informative material on tyres’ correct maintenance. In addition, each motorist will receive a tread depth gauge, an instrument with which to check the depth of a tyre’s remaining tread, which the law says may not be less than 1.6 mm. The initiative is accompanied by an incentive campaign totally financed by Pirelli, which comprises a contribution of up to €170 for those who decide to replace their tyres which are worn or do not comply with the law with new Pirelli products by 14 August 2010. The safety incentive, which continues until 31 May 2011, includes a €100 reduction on a subsequent purchase of a set of new tyres and a bonus of up to €70 in motorway toll charges for those who possess a Telepass Premium. The Safe&Go campaign will involve about 1,400 tyre dealers in Pirelli workshops, who will play a central part in informing motorists of the fundamental role of tyres and the importance of correct maintenance and prevention. |
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14 May 2010 -
Pirelli aftermarket leader in China
Pirelli Tyre has been named ‘Recommended Brand’ by the 2010 China Automobile Aftermarket Summit The Motor Trend 2010 China Automobile Aftermarket Brand Recommendation List was launched in Beijing on 22 April during the 2010 China Automobile Aftermarket Summit. A total of 27 brands were on the list, including Pirelli. Motor Trend invited many Chinese Automobile Aftermarket experts and brand representative to the Summit with “Automobile Aftermarket Age is Coming” as its main theme, ranging from market analysis, low Carbon spirit, and the subdivision market position to analyse the market situation and to forecast future development trends. Meanwhile, Pirelli Tyre has been named a ‘recommended brand’. |
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7 May 2010 -
''Top Ford supplier'': success for Tyres in Venezuela
More important recognition from the United States for Pirelli, which took part in the Ford World Excellence Awards ceremony at Dearborn, Michigan, on 23 April, when the company received the prestigious trophy for its optimum delivery performance during the course of 2009. The protagonist of this trophy is the tyre factory at Guacara, Venezuela, from which the Pirelli tyres destined for Ford depart. Now in its 12th year, the 2010 ceremony rewarded 40 suppliers from 17 different countries, 13 in the gold category and 27 among them Pirelli in the silver. ''Suppliers play a critical role in the ONE Ford transformation. Thank you to all of our award winners for the support and commitment to helping Ford serve our customers worldwide with the very best cars and trucks'', said Alan Mulally, president and CEO of the Ford Motor Company. Photo, from left: Derrick Kuzak, Ford Group Vice President, Global Product Development Tony Brown, Ford Group Vice President, Global Purchasing David Colletti, Pirelli Tire North America Director Original Equipment Alan Mulally, Ford President and CEO |
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14 April 2010 - PIRELLI N.1 IN ORIGINAL EQUIPMENT FOR SPORT VEHICLES IN USA The high performance tyres for sports vehicles preferred by American motorists are Pirelli. |
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26 March 2010 - GREEN PERFORMANCE, THE CHALLENGE OF 'SCORPION VERDE' Pirelli launches 'Scorpion Verde', the first ecological high performance tyre for SUVs and Crossovers, which is part of the company's 'Green Performance' strategy. http://www.pirellityre.com/web/car-suv-van/scorpion_verde/default.page |
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February 25th 2010 - Cinturato leader of Green Performance
![]() During the tests, the Pirelli Cinturato P7 turned out to be the best tyre that marries a high level of performance in both the wet and dry with low rolling resistance, greater mileage and reduced sound emission. This is the result of Pirelli's approach to green performance, which has permitted the company to conquer a position of leadership by combining safety, performance and eco-compatibility. There were similar results for the Cinturato P6, which not only beat all tyres in its tests, but it is also the only cover to be able to take its place in the Green Performance area. (see graph).
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February 16th 2010 - From Nigeria an award for Pirelli
Pirelli is also the top tyre brand of the year in Nigeria. Reads the article on the Nigeria Auto Media Awards: |
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Spain: new logistics hub inaugurated A 27,000 square metre warehouse, run by a team of over 80 people, to provide services for all clients in Spain and Portugal Barcelona, February 2010: Pirelli Neumáticos España, S.A. can from today count on a new Logistics Hub at the Manresa factory (Spain) suited to the conduct of this new activity. The hub, which began to be functional on 4 January, covers a total of 27,000 square metres and includes a new warehouse of 2,800 square metres and 19 loading and unloading bays. The site, run by 80 people, offers its services to all Pirelli’s clients in Spain and Portugal for all the divisions: car, truck and motorcycle and is capable of moving 250 tons of product per day. To develop the new skills and manage the new responsibility, in December 2009 employees of the logistics, commercial, marketing and risk prevention departments held specific training courses for the hub’s personnel, over 80 people all of whom come from the old factory at Manresa. In this way, after about 20 days all such personnel had taken part in lecture sessions on subjects such as: logistical distribution, managing competition tyres, risk prevention and safety, marketing and the range of products in order to improve their knowledge and abilities necessary to carry out their new tasks. Through this new hub, Pirelli wishes to facilitate and optimise the logistical procedures of the company, improving in that way the service offered to clients in terms of rapidity and flexibility of operations and to always guarantee the availability of products of all ranges. Said Adolfo Borgoñó, logistics manager, PINSA, “The new Manresa hub is a fundamental element in the logistics strategy of Pirelli at a world and European level, and will complete the existing network that exists in Egypt, China and Brazil. The new logistical hub is converting itself into a true logistical-distributive competence centre, where it will be possible to consolidate its know-how through the tests and development of logistical solutions which will be best suited to the tyre market”. |
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February 02th 2010 - Green performance arrives at Daytona
The first competition for the new P Zero Racing slicks without aromatic oils started at 3.30 pm on Saturday 30 January, when Pirelli's 2010 racing tyres dominated Daytona with their green performance. |
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February 02th 2010 - Spain: Cinturato P7 tyre of the year
The Cinturato P7, the first ecological tyre for high performance vehicles launched by Pirelli last April, has won the title 2010 Tyre of the Year in Spain. The decision was made by an award jury organised by the magazine Neumáticos y Mecánica Rápida composed of specialists, distributors and specialised journalists who elected it the winner, preferring it to another eight candidates made by the most prestigious brands on the market. "The Cinturato P7 embodies the new spirit of Pirelli", declared Gian Paolo Gatti Comini, director general of Pirelli Spain and Portugal, who received the award in Madrid on 28 January. "A spirit in which performance and respect for the environment have the same importance, which marks a change in our brand positioning and our way of seeing the business. This award, which for us is a very important recognition of the quality of our product, strengthens our conviction that the direction we have taken the right one". |
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January 27th 2010 - Pirelli: 'Sustainability Yearbook 2010', world sector leader for the third year in a row
Edited by SAM Group, the Swiss Asset Manager responsible for the evaluations for admission to the Dow Jones sustainability indices, and by PriceWaterhouseCoopers, the 'Sustainability Yearbook' is considered the most complete and authoritative publication in the world on trends and corporate performance in terms of sustainability. |
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January 11 th 2010 - Japan: Pirelli is the best tyre supplier
Pirelli Japan is the best tyre supplier of the year. This recognition comes from Autobacs, the long-established dealer in automotive replacement parts and accessories founded in 1947 and with branches throughout the world. The award went to Pirelli for its significant contribution to 2009 sales. Protagonist of the success was the P4 Four Season.
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January 07 th 2010 - Sustainability: Pirelli enters the ECPI ethical finance index
Since December, Pirelli & C. has been in the ethical finance index ECPI Ethical Index EMU, the classification by E. Capital Partners (ECPI), the rating company leader in socially responsible investments (SRI).
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