News Events - PIRELLI TYRE

: International

Text size :
Contrast :
Pirelli Group

Please type a search key before continue.

News & Events

2010
Jan - Jun

	23 June 2010 - PIRELLI EXCLUSIVE F1 TYRE SUPPLYER FROM 2011 The FIA (Fédération Internationale de l’Automobile), the Teams, and Formula One’s organising body, have chosen Pirelli as their exclusive supplier, based on the specific proposals from the Italian company to guarantee technical and operational stability to the competitors. Pirelli will provide teams with six different types of tyre for the season: four slicks, with different compounds for various types of dry surfaces, one rain tyre for heavy rain, and one intermediate tyre for damp conditions or light rain. Pirelli is also proud to announce that it will supply for the three-year period (2011-2013) the GP2 World Series in addition to a tyre supply agreement starting from the current year for the inaugural GP3 series. Pirelli will consequently become the single supplier to all the most prestigious racing championships in the world from 2011. The last Grand Prix victory claimed by Pirelli was the 1991 Canadian Grand Prix, with Nelson Piquet driving for Benetton.
	22 June 2010 - Pirelli exports to Australia its technology for reducing CO2 emissions The FIA (Fédération Internationale de l’Automobile), the Teams, and Formula One’s organising body, have chosen Pirelli as their exclusive supplier, based on the specific proposals from the Italian company to guarantee technical and operational stability to the competitors. Pirelli Ambiente, the company in the Pirelli Group operating in the field of renewable energy, signed a licensing agreement with Bosco International, which promotes systems and industrial processes for a sustainable environment, which will allow the Australian company to use the Pirelli patent for production of high quality solid recovered fuel (HQ-SRF) derived from municipal solid waste (MSW). The Pirelli technology will initially be used in the Latrobe Valley in Victoria, Australia, as part of the program ‘Towards Zero Waste Policy’ introduced by the local government for containment of waste, with the aim of converting the 600,000 tons of MSW produced annually by the city of Melbourne into fuel. In particular, the exchange of technology will stimulate an investment by Bosco International to develop an HQ-SRF plant in Australia, once authorizations are obtained from local authorities. The Pirelli HQ-SRF is obtained by adding other components with a high calorific power ( plastic from D.C. and rubber) to dry solid urban waste. It can be used to partially replace fossil fuels in already existing, non-dedicated, plants, such as cement works and thermal power plants and it yields significant environmental benefits for the population, both in terms of lower emissions in particular of CO2, NOX and SO2 from fossil fuels, and in economic terms (lower waste disposal costs). The integrated system promoted by Pirelli Ambiente has been successfully used since late 2002 in the Cuneo Provincial Authority Area, with the Idea Granda project, a public-private partnership owned 49% by Pirelli, and 51% by local utility ACSR, with cement works Buzzi-Unicem of Robilante, which uses HQ-SRF in its main burner substituting more than 40% of coal-petkoke needed. From its beginning, this system has meant energy recovered from waste in the area rose more than 32%, a level greater than the Italian average (7%) and greater than the European average (27%). In addition, according to a study by the University of Milan in Bicocca using the Life Cycle Assessment Method, use of Pirelli HQ-SRF is, respectively, 90 and 72 times more advantageous for the environment than landfills and incinerators. Pirelli Ambiente Pirelli Ambiente is the Pirelli Group company focused on renewable energy. In the field of renewable energy sources and, in particular, of energy recovery from MSW (Municipal Solid Waste), Pirelli Ambiente has developed and patented a High-Quality Solid Recovered Fuel (HQ-SRF). In the photovoltaic energy sector, Pirelli Ambiente created Solar Utility SpA, which invests in roof based solar energy systems for production in Italy. Bosco International Bosco International Pty Ltd, established in 2006, facilitates services, systems and processes for industry sectors seeking to create a sustainable environment, including saving energy or protecting resources. Bosco works with Australian and international companies, to offer sustainable environmental solutions. It seeks to achieve approvals and introduce new processes and systems for positive environmental results in: Waste management, Recycling, Power Generation, Manufacturing, Soil Remediation, Water treatment, Agribusiness, Natural Resources, Infrastructure, and Mining.
	17 May 2010 - The Safe&Go summer safety campaign begins Presented in Rome, it includes tyre information and control initiatives on the motorways. Tyre replacement incentives start In collaboration with ‘Autostrade per l’Italia’ and Telepass, Pirelli presented in Rome yesterday (16 June) the summer campaign for road safety called “Safe&Go”, under the patronage of the Minister of Infrastructure and Transport, Altero Matteoli. At the launch of the initiative were the Minister, the chairman of the Pirelli Group, Marco Tronchetti Provera, together with Giovanni Castellucci and Fabio Cerchiai, managing director and president respectively of ‘Autostrade per l’Italia’. The prevention campaign is aimed at all motorists and has as its objective making the Italians’ holidays safer. It will begin during the weekend 19-20 June and will conclude on that of 28-29 August. During all of these weekends, motorists can meet with Pirelli technicians in one of the 10 mobile workshops set up in motorway service areas that the Società Autostrade makes available and receive a tyre check free of cost. The check will conclude with the issue of a certificate of control, which will give the state of ‘health’ of the tyres and include the provision of informative material on tyres’ correct maintenance. In addition, each motorist will receive a tread depth gauge, an instrument with which to check the depth of a tyre’s remaining tread, which the law says may not be less than 1.6 mm. The initiative is accompanied by an incentive campaign totally financed by Pirelli, which comprises a contribution of up to €170 for those who decide to replace their tyres which are worn or do not comply with the law with new Pirelli products by 14 August 2010. The safety incentive, which continues until 31 May 2011, includes a €100 reduction on a subsequent purchase of a set of new tyres and a bonus of up to €70 in motorway toll charges for those who possess a Telepass Premium. The Safe&Go campaign will involve about 1,400 tyre dealers in Pirelli workshops, who will play a central part in informing motorists of the fundamental role of tyres and the importance of correct maintenance and prevention.
	14 May 2010 - Pirelli aftermarket leader in China Pirelli Tyre has been named ‘Recommended Brand’ by the 2010 China Automobile Aftermarket Summit The Motor Trend 2010 China Automobile Aftermarket Brand Recommendation List was launched in Beijing on 22 April during the 2010 China Automobile Aftermarket Summit. A total of 27 brands were on the list, including Pirelli. Motor Trend invited many Chinese Automobile Aftermarket experts and brand representative to the Summit with “Automobile Aftermarket Age is Coming” as its main theme, ranging from market analysis, low Carbon spirit, and the subdivision market position to analyse the market situation and to forecast future development trends. Meanwhile, Pirelli Tyre has been named a ‘recommended brand’.
	7 May 2010 - ''Top Ford supplier'': success for Tyres in Venezuela More important recognition from the United States for Pirelli, which took part in the Ford World Excellence Awards ceremony at Dearborn, Michigan, on 23 April, when the company received the prestigious trophy for its optimum delivery performance during the course of 2009. The protagonist of this trophy is the tyre factory at Guacara, Venezuela, from which the Pirelli tyres destined for Ford depart. Now in its 12th year, the 2010 ceremony rewarded 40 suppliers from 17 different countries, 13 in the gold category and 27 among them Pirelli in the silver. ''Suppliers play a critical role in the ONE Ford transformation. Thank you to all of our award winners for the support and commitment to helping Ford serve our customers worldwide with the very best cars and trucks'', said Alan Mulally, president and CEO of the Ford Motor Company. Photo, from left: Derrick Kuzak, Ford Group Vice President, Global Product Development Tony Brown, Ford Group Vice President, Global Purchasing David Colletti, Pirelli Tire North America Director Original Equipment Alan Mulally, Ford President and CEO
	14 April 2010 - PIRELLI N.1 IN ORIGINAL EQUIPMENT FOR SPORT VEHICLES IN USA The high performance tyres for sports vehicles preferred by American motorists are Pirelli. According to 'Original Equipment Tire Satisfaction Index Study' of JD Power & Associates, which every year verifies the general level of satisfaction among motorists, Pirelli won the JD Power & Associates Award, recognised by American consumers as an important indicator of quality and performance. The investigation, which is divided into four categories ('luxury', 'passenger car', 'performance sport' and 'truck/utility'), is conducted among motorists who have been driving their own car fitted with the same original equipment tyres for two years. Wear, appearance, traction/handling and driving are the four parameters considered.
	26 March 2010 - GREEN PERFORMANCE, THE CHALLENGE OF 'SCORPION VERDE' Pirelli launches 'Scorpion Verde', the first ecological high performance tyre for SUVs and Crossovers, which is part of the company's 'Green Performance' strategy. Last 15 March in Barcellona Pirelli presented presented to the press and to 400 dealers from all over Europe and Japan the first tyre for high environmental impact vehicles, which embodies respect for the environment, savings, better breaking capability, grip and driving pleasure without giving up performance. Scorpion Verde ensures an overall reduction in fuel consumption of up to 3.9% on urban roads and 3.4% on mixed routes (urban and extra-urban) and reduces acoustic emissions by a decibel, which is equal to 30% overall (that is like cancelling an entire lane of a three-lane motorway) and uses 10% less raw materials. In addition to the powerful ecological vocation, Scorpion Verde guarantees high performance: improvement in braking, better wet grip and handling. Scorpion Verde will be available on the replacement market from April 2010. Among the latest generation SUVs and Crossovers, Volkswagen's Touareg has already chosen Scorpion Verde. http://www.pirellityre.com/web/car-suv-van/scorpion_verde/default.page Scorpion Verde is mobile: Pirelli has devoted an entire section of the mobile Tyre site to Scorpion Verde, where users will find a range of multi-media content
	February 25th 2010 - Cinturato leader of Green Performance PireExcellent results achieved by Pirelli in tests carried out by ADAC, the most important automobile club in Europe lli wins '2009 Tyre Brand of the Year' in the Nigeria Auto Media Awards The Cinturato P7 and P6 passed the tests carried out by ADAC with flying colours. ADAC is the most important and prestigious automobile club in both Germany and Europe, with over 19 million members. So Pirelli confirms its leadership in terms of performance, safety and eco-compatibility, demonstrating yet again to have made the philosophy and driving values of "Green Performance" its own. The test results, which have also been distributed through the automobile clubs of Austria and Switzerland (the OAMTC and TCS), show how the Cinturato P7 and P6 are extremely reliable tyres and, therefore, considered strongly recommendable to users. During the tests, the Pirelli Cinturato P7 turned out to be the best tyre that marries a high level of performance in both the wet and dry with low rolling resistance, greater mileage and reduced sound emission. This is the result of Pirelli's approach to green performance, which has permitted the company to conquer a position of leadership by combining safety, performance and eco-compatibility. There were similar results for the Cinturato P6, which not only beat all tyres in its tests, but it is also the only cover to be able to take its place in the Green Performance area. (see graph).
	February 16th 2010 - From Nigeria an award for Pirelli Pirelli wins '2009 Tyre Brand of the Year' in the Nigeria Auto Media Awards Pirelli is also the top tyre brand of the year in Nigeria. The news arrived from the city of Lagos, where on 21 January an awards ceremony took place for the presentation of the Nigeria Auto Media Awards, the competition organised by the specialised press for the car and transport sector. For the tyre category, the title '2009 Tyre Brand of the Year' was won by Pirelli, present in Nigeria through its distributor The Infinity Group which, with its sales organisation, after sales network and competence, contributed to the achievement of the award. The special 'Diamond Jewel Award' was received by Lorenzo Arrigone, Pirelli Area Manager – West Africa. Reads the article on the Nigeria Auto Media Awards: www.sunnewsonline.com
	Spain: new logistics hub inaugurated A 27,000 square metre warehouse, run by a team of over 80 people, to provide services for all clients in Spain and Portugal Barcelona, February 2010: Pirelli Neumáticos España, S.A. can from today count on a new Logistics Hub at the Manresa factory (Spain) suited to the conduct of this new activity. The hub, which began to be functional on 4 January, covers a total of 27,000 square metres and includes a new warehouse of 2,800 square metres and 19 loading and unloading bays. The site, run by 80 people, offers its services to all Pirelli’s clients in Spain and Portugal for all the divisions: car, truck and motorcycle and is capable of moving 250 tons of product per day. To develop the new skills and manage the new responsibility, in December 2009 employees of the logistics, commercial, marketing and risk prevention departments held specific training courses for the hub’s personnel, over 80 people all of whom come from the old factory at Manresa. In this way, after about 20 days all such personnel had taken part in lecture sessions on subjects such as: logistical distribution, managing competition tyres, risk prevention and safety, marketing and the range of products in order to improve their knowledge and abilities necessary to carry out their new tasks. Through this new hub, Pirelli wishes to facilitate and optimise the logistical procedures of the company, improving in that way the service offered to clients in terms of rapidity and flexibility of operations and to always guarantee the availability of products of all ranges. Said Adolfo Borgoñó, logistics manager, PINSA, “The new Manresa hub is a fundamental element in the logistics strategy of Pirelli at a world and European level, and will complete the existing network that exists in Egypt, China and Brazil. The new logistical hub is converting itself into a true logistical-distributive competence centre, where it will be possible to consolidate its know-how through the tests and development of logistical solutions which will be best suited to the tyre market”.
	February 02th 2010 - Green performance arrives at Daytona The new P Zero Racings without highly aromatic oils sustain a memorable 24 Hours of Daytona The first competition for the new P Zero Racing slicks without aromatic oils started at 3.30 pm on Saturday 30 January, when Pirelli's 2010 racing tyres dominated Daytona with their green performance. The new slicks, which were tested at the Daytona circuit a month before the race, produced consistency, durability and speed to the full satisfaction of all the teams which, for the third successive year, were fitted exclusively with Pirelli. The new P Zero Racing rain tyres also took on the 48th Daytona 24 Hours with renewed bite on a track made exceptionally challenging and demanding by freezing rain, winds and storms that alternated with dry spells and less cold temperatures. “We are incredibly proud of our organisation and the products we design, develop and manufacture”, said Tom Gravalos, vice-president of marketing, motorsports and original equipment sales at Pirelli Tire North America. “Our capability to support and supply our racing tyres at the highest level was made very clear today. Many tyre brands that purport to be in the motor sport business cannot manufacture their own racing tyres because of the expertise required. However, Pirelli motor sport has proved over the last 102 years of victories that a racing heritage is earned not bought”. The winner of the Daytona Prototype Rolex 24 was car number 9, the Action Express Porsche Riley driven by Jaoa Barbosa, Terry Borcheller, Ryan Dalziel and Mike Rockenfeller. They covered 755 laps at an average speed of 111.930 mph (180.10 km/h) and put in a fastest lap of 1 minute 41.722 seconds. Altogether, competitors in the 2010 Daytona race covered 22,500 laps for a total of 80,100 miles (128,880.9 kilometres) exclusively on Pirelli tyres. The next Grand-Am event will be the Grand Prix of Miami at the city's Homestead Speedway circuit on 5 and 6 March, a round in the Rolex Sports Car Series.
	February 02th 2010 - Spain: Cinturato P7 tyre of the year It beat eight opponents and to win the 2010 award of the magazine 'Neumáticos y Mecánica Rápida' The Cinturato P7, the first ecological tyre for high performance vehicles launched by Pirelli last April, has won the title 2010 Tyre of the Year in Spain. The decision was made by an award jury organised by the magazine Neumáticos y Mecánica Rápida composed of specialists, distributors and specialised journalists who elected it the winner, preferring it to another eight candidates made by the most prestigious brands on the market. "The Cinturato P7 embodies the new spirit of Pirelli", declared Gian Paolo Gatti Comini, director general of Pirelli Spain and Portugal, who received the award in Madrid on 28 January. "A spirit in which performance and respect for the environment have the same importance, which marks a change in our brand positioning and our way of seeing the business. This award, which for us is a very important recognition of the quality of our product, strengthens our conviction that the direction we have taken the right one".
	January 27th 2010 - Pirelli: 'Sustainability Yearbook 2010', world sector leader for the third year in a row Pirelli confirms and improves its leadership in sustainability. The '2010 Sustainability Yearbook' not only places Pirelli as 'Sector Leader' and 'Gold Class Company' in the 'Autoparts and Tyres' sector for the third year in a row, but also awards the company, for the first time, the title of 'Sector Mover' thanks to further significant growth in terms of sustainable performance. Pirelli has thus obtained all three of the prestigious top titles, confirming its leadership in sustainability in its industry both at worldwide level and in Italy. Edited by SAM Group, the Swiss Asset Manager responsible for the evaluations for admission to the Dow Jones sustainability indices, and by PriceWaterhouseCoopers, the 'Sustainability Yearbook' is considered the most complete and authoritative publication in the world on trends and corporate performance in terms of sustainability.
	January 11 th 2010 - Japan: Pirelli is the best tyre supplier The 2009 Autobacs Award goes to Pirelli Japan. P4 Four Season the protagonist of a year of sales success Pirelli Japan is the best tyre supplier of the year. This recognition comes from Autobacs, the long-established dealer in automotive replacement parts and accessories founded in 1947 and with branches throughout the world. The award went to Pirelli for its significant contribution to 2009 sales. Protagonist of the success was the P4 Four Season. The presentation ceremony took place in Tokyo on 7 January before over 500 participant suppliers and members of the automotive world. The Autobacs award is a success for Pirelli Tyre that results from effective team work between headquarters, Pirelli China and Pirelli Japan, who have worked together from the beginning of the project.
	January 07 th 2010 - Sustainability: Pirelli enters the ECPI ethical finance index The classification includes the 150 companies with greater capitalisation, who have been found to be leaders of sustainability according to ESG (Environmental, Social, Governance) parameters Since December, Pirelli & C. has been in the ethical finance index ECPI Ethical Index EMU, the classification by E. Capital Partners (ECPI), the rating company leader in socially responsible investments (SRI). The index includes the 150 companies of greater capitalisation of the EMU market (Economic and Monetary Union), who have been found to be leaders of sustainability as a result of the screening, conducted in line with the parameters of ESG (Environmental, Social, Governance), for the assessment of environmental risk, social impact and Corporate Governance structure. Subjected to the screening, Pirelli was inserted in the ECPI Ethical Index EMU as well as in the investable universe of the ECPI Ethical Index Global and the ECPI Ethical Index Euro. Rating and ECPI Indices also appear on the Italian Stock Exchange site, ethical finance section: www.borsaitaliana.it