February 25th 2010 - Cinturato leader of Green Performance
PireExcellent results achieved by Pirelli in tests carried out by ADAC, the most important automobile club in Europe lli wins ‘2009 Tyre Brand of the Year’ in the Nigeria Auto Media Awards
The Cinturato P7 and P6 passed the tests carried out by ADAC with flying colours. ADAC is the most important and prestigious automobile club in both Germany and Europe, with over 19 million members.
So Pirelli confirms its leadership in terms of performance, safety and eco-compatibility, demonstrating yet again to have made the philosophy and driving values of "Green Performance" its own.
The test results, which have also been distributed through the automobile clubs of Austria and Switzerland (the OAMTC and TCS), show how the Cinturato P7 and P6 are extremely reliable tyres and, therefore, considered strongly recommendable to users.

February 16th 2010 - From Nigeria an award for Pirelli
Pirelli wins ‘2009 Tyre Brand of the Year’ in the Nigeria Auto Media Awards

Pirelli is also the top tyre brand of the year in Nigeria.

The news arrived from the city of Lagos, where on 21 January an awards ceremony took place for the presentation of the Nigeria Auto Media Awards, the competition organised by the specialised press for the car and transport sector.

For the tyre category, the title ‘2009 Tyre Brand of the Year’ was won by Pirelli, present in Nigeria through its distributor The Infinity Group which, with its sales organisation, after sales network and competence, contributed to the achievement of the award.

The special ‘Diamond Jewel Award’ was received by Lorenzo Arrigone, Pirelli Area Manager – West Africa.

Reads the article on the Nigeria Auto Media Awards:

www.sunnewsonline.com

February 02th 2010 - Green performance arrives at Daytona
The new P Zero Racings without highly aromatic oils sustain a memorable 24 Hours of Daytona

The first competition for the new P Zero Racing slicks without aromatic oils started at 3.30 pm on Saturday 30 January, when Pirelli’s 2010 racing tyres dominated Daytona with their green performance.

The new slicks, which were tested at the Daytona circuit a month before the race, produced consistency, durability and speed to the full satisfaction of all the teams which, for the third successive year, were fitted exclusively with Pirelli.

The new P Zero Racing rain tyres also took on the 48th Daytona 24 Hours with renewed bite on a track made exceptionally challenging and demanding by freezing rain, winds and storms that alternated with dry spells and less cold temperatures. “We are incredibly proud of our organisation and the products we design, develop and manufacture”, said Tom Gravalos, vice-president of marketing, motorsports and original equipment sales at Pirelli Tire North America. “Our capability to support and supply our racing tyres at the highest level was made very clear today. Many tyre brands that purport to be in the motor sport business cannot manufacture their own racing tyres because of the expertise required. However, Pirelli motor sport has proved over the last 102 years of victories that a racing heritage is earned not bought”. The winner of the Daytona Prototype Rolex 24 was car number 9, the Action Express Porsche Riley driven by Jaoa Barbosa, Terry Borcheller, Ryan Dalziel and Mike Rockenfeller. They covered 755 laps at an average speed of 111.930 mph (180.10 km/h) and put in a fastest lap of 1 minute 41.722 seconds. Altogether, competitors in the 2010 Daytona race covered 22,500 laps for a total of 80,100 miles (128,880.9 kilometres) exclusively on Pirelli tyres.
The next Grand-Am event will be the Grand Prix of Miami at the city’s Homestead Speedway circuit on 5 and 6 March, a round in the Rolex Sports Car Series.

February 02th 2010 - Spain: Cinturato P7 tyre of the year
It beat eight opponents and to win the 2010 award of the magazine 'Neumáticos y Mecánica Rápida'

The Cinturato P7, the first ecological tyre for high performance vehicles launched by Pirelli last April, has won the title 2010 Tyre of the Year in Spain. The decision was made by an award jury organised by the magazine Neumáticos y Mecánica Rápida composed of specialists, distributors and specialised journalists who elected it the winner, preferring it to another eight candidates made by the most prestigious brands on the market.

"The Cinturato P7 embodies the new spirit of Pirelli", declared Gian Paolo Gatti Comini, director general of Pirelli Spain and Portugal, who received the award in Madrid on 28 January. "A spirit in which performance and respect for the environment have the same importance, which marks a change in our brand positioning and our way of seeing the business. This award, which for us is a very important recognition of the quality of our product, strengthens our conviction that the direction we have taken the right one".

January 27th 2010 - Pirelli: 'Sustainability Yearbook 2010', world sector leader for the third year in a row
Pirelli confirms and improves its leadership in sustainability.

January 11 th 2010 - Japan: Pirelli is the best tyre supplier
The 2009 Autobacs Award goes to Pirelli Japan. P4 Four Season the protagonist of a year of sales success

Pirelli Japan is the best tyre supplier of the year. This recognition comes from Autobacs, the long-established dealer in automotive replacement parts and accessories founded in 1947 and with branches throughout the world. The award went to Pirelli for its significant contribution to 2009 sales. Protagonist of the success was the P4 Four Season.

The presentation ceremony took place in Tokyo on 7 January before over 500 participant suppliers and members of the automotive world.

The Autobacs award is a success for Pirelli Tyre that results from effective team work between headquarters, Pirelli China and Pirelli Japan, who have worked together from the beginning of the project.

January 07 th 2010 - Sustainability: Pirelli enters the ECPI ethical finance index
The classification includes the 150 companies with greater capitalisation, who have been found to be leaders of sustainability according to ESG (Environmental, Social, Governance) parameters

Since December, Pirelli & C. has been in the ethical finance index ECPI Ethical Index EMU, the classification by E. Capital Partners (ECPI), the rating company leader in socially responsible investments (SRI).

The index includes the 150 companies of greater capitalisation of the EMU market (Economic and Monetary Union), who have been found to be leaders of sustainability as a result of the screening, conducted in line with the parameters of ESG (Environmental, Social, Governance), for the assessment of environmental risk, social impact and Corporate Governance structure.

Subjected to the screening, Pirelli was inserted in the ECPI Ethical Index EMU as well as in the investable universe of the ECPI Ethical Index Global and the ECPI Ethical Index Euro.

Rating and ECPI Indices also appear on the Italian Stock Exchange site, ethical finance section:
www.borsaitaliana.it