Values

The identity of the Pirelli Group is historically based on a set of values that made it possible to consolidate and enrich its Pirelli business culture over the years:

Customer Focus Responsibility and Results Tension Innovation Transparency Speed Integration Professional excellence

Customer Focus

Understand the Group's market , considering the consequences that behavior and actions can have on customers. Exploit the opportunities offered by its role to represent the customer and his needs at all times.

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Responsibility and Results Tension

Always be pro-active and focused on results, making a personal commitment and taking concrete action to define programs and monitor progress.

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Innovation

Be the first to imagine a solution that can be realized in terms of product/service/process. Pursue excellence and do not accept mediocrity. Always seek new ways to improve current processes and systems.

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Transparency

Be frank and honest about financial results . Be ready to express your own opinion, accept others who think differently, and encourage change. Promote the exchange of information at all levels of the company.

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Speed

Understand that providing products before the competition does is the solution preferred by customers. React promptly to demands for improvement by effectively finding the appropriate solution.

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Integration

Understand how specific effort is part of a broader business context. Work together across boundaries, respecting different functions and geographic contexts, collaborating in view of achieving a common result. Increase efficiency by minimizing the duplication of effort.

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Professional excellence

Possess technical know-how and use this skill to give your best. Be methodical, follow the rules, and have fun working.

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Last Revised: 28 2006