the Scorpion Verde, the worldâs first environmentally friendly tyre for SUVs, and the new PZero Corsa, the Ultra High Performance green tyre for supercars
Geneva, 2 March 2010. Pirelli unveiled the first environmentally friendly tyre developed for SUVs, its Scorpion Verde, as well as a new tyre designed for use by supercars, the new PZero Corsa. With these two world premiers, Pirelli again makes its mark at the Geneva Motor Show, where the Italian group continues to establish itself as a point of reference not just for high-performance vehicles, through its PZero line, but also for those focused on ecology, with its Cinturato family, which began 2010 by performing brilliantly in the summer tests of the international press with its P6 and P7 models. In fact, at the eightieth edition of the Geneva show, the Italian groupâs tyres fit the lionâs share of the most eagerly awaited models, from the Lamborghini Gallardo Superleggera, one of the stars of the show, to the Tesla, the first electric supercar. The Cyber Tyre, the âintelligentâ tyre able to âreadâ the road, is also a highlight of Pirelliâs presence in Geneva. After having passed the most rigorous tests, the Cyber Tyre is ready to enter the market in its TPMS (Tyre Pressure Monitoring System) version.
Green Performance â safety and ecology. Scorpion Verde and the Cinturato family. One of the new products that Pirelli will unveil at the Geneva motor show is the Scorpion Verde, the first eco-friendly tyre for SUVs, which combines safety with fuel savings, while limiting vehicle emissions. The new tyre in the Scorpion line will be presented on the Idiada course in Catalonia in mid-March, 2010. Scorpion Verde, also on display in Geneva on the Volkswagen Touareg, enlarges Pirelliâs green family. The family was inaugurated in 2008 with the return of the Cinturato line in the P4 and P6 versions, aimed at mid- to small-sized vehicles, and enriched by the P7 in 2009, the first ecological tyre developed for large-sized engines. In particular, the Cinturato P7, which combines reduced consumption with increased braking performance and road grip, looks to be a green phenomenon at the Swiss convention. And not just at the Pirelli stand, where it is exhibited with the Tesla; the Cinturato P7 has also been selected for various models by other prestigious manufacturers and is displayed on the BMW 5 Series and the Alfa Romeo Giulietta, among others. Cinturato P7 will also be found on the Rinspeed UC-Urban Commuter concept car.
Performance and the joy of driving: the new PZero Corsa and the PZero line. The other new Pirelli product at the Geneva Motor Show is the new PZero Corsa System, the next step for the PZero Corsa, developed to emphasize performance and safety characteristics, while still managing to simultaneously reduce rolling resistance. The new tyre in the PZero line can be viewed on the Lamborghini Gallardo Superleggera. The entire PZero line, Pirelliâs high performance sports product range, is on display on some of the most beautiful cars at the show. These include the new Maserati Grancabrio, the Audi 8 and Porsche Cayenne, as well as models from Ferrari, Aston Martin, Lotus, Bentley, Alfa Romeo, Mercedes, McLaren and BMW.
The Cyber Tyre and innovative materials. Pirelliâs research looks to the future, developing innovative solutions for the automobile industry and developing materials with ever more ecological characteristics, both in terms of use of the final product, and during production. The Cyber Tyre belongs to the first category. The smart tyre that Pirelliâs research centres are developing is able to âreadâ the conditions of the road surface. The Cyber Tyre has recently passed severe dynamic tests conducted on the test track in Nardò and is ready for the definitive development stage for its first application: TPMS, (Tyre Pressure Monitoring System) which makes it possible to have real time information about tyre pressure, vertical load, and internal temperature. The Cyber Tyre is the starting point of a revolution not only regarding tyres as they have always been understood until today, but as a real turning point for the automobile industry as a whole. The system created by Pirelli is the launch pad for a series of future developments, for which the Italian Group has collaborated technologically with other important leaders in the auto sector.
Pirelli research is also engaged in the development and use of a series of new materials which will reduce the use of oil-derived substances to a minimum. The use of these materials has no secondary effects on the environment, as with other products of agricultural derivation used in the industry, and will ensure optimal performance in terms of safety and ecology.


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