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	<title>Tyre News International &#187; Car tyres ..</title>
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	<link>http://www.pirellityre.com/news</link>
	<description>News</description>
	<pubDate>Fri, 12 Mar 2010 08:47:30 +0000</pubDate>
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		<title>Pirelli and Lamborghini together again – the new PZero Corsa System for the Gallardo LP 570-4 Guperleggera</title>
		<link>http://www.pirellityre.com/news/2010/03/02/pirelli-and-lamborghini-together-again-%e2%80%93-the-new-pzero-corsa-system-for-the-gallardo-lp-570-4-guperleggera/</link>
		<comments>/news/2010/03/02/pirelli-and-lamborghini-together-again-%e2%80%93-the-new-pzero-corsa-system-for-the-gallardo-lp-570-4-guperleggera/#comments</comments>
        <pubDate>Tue, 02 Mar 2010 12:13:16 +0000</pubDate>
		<dc:creator>by Pirelli</dc:creator>
				<category><![CDATA[Car tyres]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[Motorsport tyres]]></category>

		<guid isPermaLink="false">/news/?p=1131</guid>
<description><![CDATA[<p><center><strong>World premiere of the new tyre in the PZero line at the 80th annual Show</strong></center></p>
<p><em><strong>Geneva, 2 March, 2010</strong></em> – <strong>Pirelli </strong>confirms its technology partnership with <strong>Lamborghini </strong>and presents the world premiere of the new <strong>PZero Corsa System</strong> at the International Motor Show in Geneva, designed for the new supercar from Sant’Agata Bolognese, the <strong>Gallardo LP 570-4 Superleggera</strong>, designed for use on the highest-performing next generation of vehicles. Pirelli’s research department, working to reinforce the characteristics of the newest member of the Lamborghini family, developed tyres that contribute to the reduction of environmental impact, with compounds and solutions that decrease rolling resistance, while at the same time taking performance characteristics to the maximum in terms of both safety and handling. The <strong>Gallardo LP 570-4 Superleggera </strong>will use the new <strong>PZero Corsa System </strong>in the 235/35ZR19 and 295/30ZR19 sizes.</p>
<p>The <strong>PZero Corsa System </strong>combines the front directional tread design with an asymmetric rear design, to decrease susceptibility to hydroplaning, a typical problem when using tyres derived from semi-slick sports designs. The front <strong>PZero Corsa directional </strong>maintains the previous tread design, however innovative materials and technology choices have been introduced to help balance the increased sportiness of the new asymmetric rear tyres. The new <strong>PZero Corsa Asymmetric </strong>includes robust blocks and a full shoulder to maximize the performance on dry, even under the most extreme driving conditions. The inclusion of longitudinal channels also allows for the expulsion of water and decreases susceptibility to hydroplaning, despite the reduced tread depth.  The new combination of designs and the use of innovative materials derived from <strong>Motorsports</strong>, allows the new <strong>PZero Corsa System </strong>to achieve higher levels of performance both on dry and wet surfaces.</p>
<p><strong>PZero Corsa System</strong> is the best handling road tyre in the PZero collection, the line of Ultra High Performance products developed by Pirelli for the most prestigious and high-performance cars. PZero represents a revolution for the tyre industry, and offers drivers performance without precedence in every aspect: handling, comfort, and safety. This tyre from the P Zero Collection, the line of tyres produced by Pirelli, leader in the high end bracket, uses many innovative solutions developed by Pirelli and protected by 5 patents, which protect the tread design, compounds, and the tyre structure. The racing heart of PZero is guaranteed by the tread compounds and by special nano-composites that ensure comfortable driving combined with extreme sports performance. Additionally, the tread design of Pirelli&#8217;s new tyre also delivers maximum grip on wet roads and reduces noise. The asymmetric profile DA.Co (Dynamic Asymmetric Contour) gives even wear and tyre-ground contact remains the same at all speeds. Moreover, P Zero is produced with compounds which contain no aromatic oils. Pirelli’s decision on this came three years ahead of the European directive which will enforce this act from 2010.</p>
<p>The now well-established collaboration between Pirelli and Lamborghini is not limited to the development of road tyres, but extends to racing and the main events organised by the car maker. In fact, Pirelli is the sole supplier to the Lamborghini Blancpain Super Trofeo and the Lamborghini Track Academy. </p>
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		<title>Pirelli and Rinspeed together again with the new &#8220;UC?&#8221;</title>
		<link>http://www.pirellityre.com/news/2010/03/02/pirelli-and-rinspeed-together-again-with-the-new-uc/</link>
		<comments>/news/2010/03/02/pirelli-and-rinspeed-together-again-with-the-new-uc/#comments</comments>
        <pubDate>Tue, 02 Mar 2010 11:16:36 +0000</pubDate>
		<dc:creator>by Pirelli</dc:creator>
				<category><![CDATA[Car tyres]]></category>
		<category><![CDATA[Company]]></category>

		<guid isPermaLink="false">/news/?p=1088</guid>
<description><![CDATA[<p><center><strong>The new Swiss concept car that revolutionizes mobility chooses Cinturato P7</strong></center></p>
<p><em>Geneva, 2 March, 2010</em> &#8211; The partnership between Pirelli and Rinspeed continues with &#8220;UC?,&#8221; the new concept car from the Swiss designer, destined to be one of the stars of the Geneva 2010 motor show, and for which Pirelli, more and more focused on eco-friendly solutions for the automotive industry, is a technological partner.  In fact, the Swiss company has chosen the Cinturato P7 for the new UC?. Cinturato P7 is the first ecological tyre for high-end cars, designed and developed by Pirelli to combine safety, ecology, and performance in a single tyre. </p>
<p>&#8220;UC?&#8221; stands for Urban Commuter. This revolutionary two-seater speedster, powered by an electric engine, is less than 2.60 meters long. The superlight &#8220;UC?&#8221; has a top speed of 120 km/h and a range of 105 kilometres. The objective of the project is to propose a solution to avoid traffic jams and stress, while guaranteeing a safe and ecological drive on urban streets. </p>
<p>Thanks to the Cinturato P7, Pirelli and Rinspeed are back together again with the new &#8220;UC?,&#8221; a tradition that began four years ago with the &#8220;eXasis,&#8221; followed by the &#8220;sQuba&#8221; in 2008 and the &#8220;iChange&#8221; in 2009.</p>
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		<title>Pirelli’s green heart and high-performance soul shine at the 80th Geneva Motor Show</title>
		<link>http://www.pirellityre.com/news/2010/03/02/pirelli%e2%80%99s-green-heart-and-high-performance-soul-shine-at-the-80th-geneva-motor-show/</link>
		<comments>/news/2010/03/02/pirelli%e2%80%99s-green-heart-and-high-performance-soul-shine-at-the-80th-geneva-motor-show/#comments</comments>
        <pubDate>Tue, 02 Mar 2010 11:13:12 +0000</pubDate>
		<dc:creator>by Pirelli</dc:creator>
				<category><![CDATA[Car tyres]]></category>
		<category><![CDATA[Company]]></category>

		<guid isPermaLink="false">/news/?p=1079</guid>
<description><![CDATA[<p><center><strong>The Italian tyremaker presents two world premieres:<br />
the Scorpion Verde, the world’s first environmentally friendly tyre for SUVs, and the new PZero Corsa, the Ultra High Performance green tyre for supercars</strong></center></p>
<p><center><strong>The P7 and P6 Cinturato, which excelled in tough 2010 tests run by the international trade press, will also be in the spotlight</center></strong></p>
<p><center><strong>Cyber Tyre, the smart tyre that reads the road, in final phase of development</center></strong></p>
<p>Geneva, 2 March 2010.  Pirelli unveiled the first environmentally friendly tyre developed for SUVs, its <strong>Scorpion Verde</strong>, as well as a new tyre designed for use by supercars, the new <strong>PZero Corsa</strong>. With these two world premiers, Pirelli again makes its mark at the Geneva Motor Show, where the Italian group continues to establish itself as a point of reference not just for high-performance vehicles, through its <strong>PZero</strong> line, but also for those focused on ecology, with its <strong>Cinturato </strong>family, which began 2010 by performing brilliantly in the summer tests of the international press with its P6 and P7 models. In fact, at the eightieth edition of the Geneva show, the Italian group’s tyres fit the lion’s share of the most eagerly awaited models, from the Lamborghini Gallardo Superleggera, one of the stars of the show, to the Tesla, the first electric supercar. The <strong>Cyber Tyre</strong>, the “intelligent” tyre able to “read” the road, is also a highlight of Pirelli’s presence in Geneva. After having passed the most rigorous tests, the Cyber Tyre is ready to enter the market in its TPMS (Tyre Pressure Monitoring System) version.  </p>
<p><strong>Green Performance – safety and ecology. Scorpion Verde and the Cinturato family</strong>. One of the new products that Pirelli will unveil at the Geneva motor show is the <strong>Scorpion Verde</strong>, the first eco-friendly tyre for SUVs, which combines safety with fuel savings, while limiting vehicle emissions. The new tyre in the Scorpion line will be presented on the Idiada course in Catalonia in mid-March, 2010.  <strong>Scorpion Verde</strong>, also on display in Geneva on the Volkswagen Touareg, enlarges Pirelli’s green family. The family was inaugurated in 2008 with the return of the Cinturato line in the P4 and P6 versions, aimed at mid- to small-sized vehicles, and enriched by the P7 in 2009, the first ecological tyre developed for large-sized engines. In particular, the <strong>Cinturato P7</strong>, which combines reduced consumption with increased braking performance and road grip, looks to be a green phenomenon at the Swiss convention. And not just at the Pirelli stand, where it is exhibited with the Tesla; the Cinturato P7 has also been selected for various models by other prestigious manufacturers and is displayed on the BMW 5 Series and the Alfa Romeo Giulietta, among others. Cinturato P7 will also be found on the Rinspeed UC-Urban Commuter concept car.</p>
<p><strong>Performance and the joy of driving: the new PZero Corsa and the PZero line.</strong>  The other new Pirelli product at the Geneva Motor Show is the new <strong>PZero Corsa System</strong>, the next step for the <strong>PZero Corsa</strong>, developed to emphasize performance and safety characteristics, while still managing to simultaneously reduce rolling resistance. The new tyre in the PZero line can be viewed on the Lamborghini Gallardo Superleggera. The entire PZero line, Pirelli’s high performance sports product range, is on display on some of the most beautiful cars at the show. These include the new Maserati Grancabrio, the Audi 8 and Porsche Cayenne, as well as models from Ferrari, Aston Martin, Lotus, Bentley, Alfa Romeo, Mercedes, McLaren and BMW.</p>
<p><strong>The Cyber Tyre and innovative materials</strong>. Pirelli’s research looks to the future, developing innovative solutions for the automobile industry and developing materials with ever more ecological characteristics, both in terms of use of the final product, and during production.  The <strong>Cyber Tyre </strong>belongs to the first category. The smart tyre that Pirelli’s research centres are developing is able to “read” the conditions of the road surface. The <strong>Cyber Tyre </strong>has recently passed severe dynamic tests conducted on the test track in Nardò and is ready for the definitive development stage for its first application:  <strong>TPMS</strong>, (Tyre Pressure Monitoring System) which makes it possible to have real time information about tyre pressure, vertical load, and internal temperature. The <strong>Cyber Tyre </strong>is the starting point of a revolution not only regarding tyres as they have always been understood until today, but as a real turning point for the automobile industry as a whole. The system created by Pirelli is the launch pad for a series of future developments, for which the Italian Group has collaborated technologically with other important leaders in the auto sector.</p>
<p>Pirelli research is also engaged in the development and use of a series of new materials which will reduce the use of oil-derived substances to a minimum. The use of these materials has no secondary effects on the environment, as with other products of agricultural derivation used in the industry, and will ensure optimal performance in terms of safety and ecology.</p>
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		<title>Pirelli and Sustainable Development</title>
		<link>http://www.pirellityre.com/news/2010/03/02/pirelli-and-sustainable-development/</link>
		<comments>/news/2010/03/02/pirelli-and-sustainable-development/#comments</comments>
        <pubDate>Tue, 02 Mar 2010 09:20:49 +0000</pubDate>
		<dc:creator>by Pirelli</dc:creator>
				<category><![CDATA[Car tyres]]></category>
		<category><![CDATA[Company]]></category>

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<description><![CDATA[<p><strong>For Pirelli sustainability is a core choice, an integral part of the group vision and growth strategy, across all it areas of business and all its management choices.</strong></p>
<p>Indeed, the Pirelli Group, has long had an advanced <strong>sustainability governance system </strong>for managing the economic, social, and environmental impact associated with its processes, products, and services.<br />
This commitment is evidenced in particular by: </p>
<p>- its  <strong>Ethical Code</strong>, a statement of the general principles (transparency, honesty, and fairness) that guide its handling and conduct of operations and which sets out the aims and values of the business as applicable to its main stakeholders</p>
<p>- its  “<strong>Policy for Health, Safety, Environment and Corporate Social Responsibility</strong>”, through which Pirelli’s guarantee on the right balance between sustainability and industrial development has become in-house practice and been reinforced</p>
<p>- its “<strong>Equal Opportunities Statement</strong>”, in which Pirelli accepts a whole series of commitments in support of Equal Opportunities in-house and, in particular, of promoting Diversity.  The importance Pirelli places on equal opportunities at work is also shown by its backing for the equal opportunities charter (it was one of the first companies to sign up) as recently drawn up by Fondazione Sodalitas, AIAF, AIDDA, Impronta Etica, UCID,  and Ufficio Nazionale Consigliera di Parità, with the support of the Ministry for Labour, Health, and Social Policies and the Equal Opportunities Ministry.  </p>
<p>The sustainability “model” embraced by the Group is based on the United Nations <strong>Global Compact</strong>, to which Pirelli subscribed back in 2004. </p>
<p>Pirelli Group embraces a <strong>multi-stakeholder </strong>approach with a view to meeting the expectations of all who interact with the undertaking: <strong>Environment, Investors, Employees, Customers, Suppliers, Institutions, and the Community at large. </strong></p>
<p><strong>Sustainable performance by Pirelli is quantified</strong> each year in its <strong>Sustainability Report</strong>, a key component in communicating aims achieved and new challenges to all Group Stakeholders.  In addition, part of the Group’s website that is constantly updated is devoted to sustainability and provides ways for interacting with the community at large.</p>
<p>Thanks to the Group’s commitment to sustainability and the results achieved Pirelli, for a number of years, has been included in sustainability indexes, notably <strong>FTSE4GOOD Global,  European STOXX, ASPI Eurozone®, Axia Ethical Index, the Dow Jones Sustainability World </strong>and STOXX, and the <strong>ECPI Ethical Index EMU</strong>.  In particular, <strong>for the third year running Pirelli was declared a world ‘Sector Leader’ in sustainability in the &#8220;Autoparts and Tyres&#8221; industry by  Dow Jones</strong>, and in the 2010 Sustainability Yearbook, published by Sustainable Asset Management Group (SAM) in cooperation with Pricewaterhouse Coopers, it was recognised as a ‘Gold Class Company’ and ‘Sector Mover’  by SAM. </p>
<p>For years Pirelli has been operating certified management systems &#8211; <strong>OHSAS 18001, ISO 14001, ISO9001, ISO/TS 16949</strong>, and <strong>ISO/IEC 17025 </strong>- with a view to ensuring non-stop Quality improvement and a constant reduction in the impact its products, processes, and services have on its workers’ health and safety and on the external Environment, </p>
<p>Among <strong>official acknowledgements </strong>received by Pirelli in 2008-2009, the following deserve mention:<br />
- Pirelli was one of the most best known Italian brands worldwide<br />
- Pirelli secured inclusion in the “top ten” for social responsibility, a ranking system based on Accountability Rating’s measurement of response capacity and transparency among the biggest Italian undertakings<br />
- Pirelli was awarded full marks for human rights and the environment in VIGEO’s latest CSR analysis<br />
- Pirelli was one of the 100 most respected and reliable undertakings worldwide, according to New York’s Reputation Institute (both in 2008 and in 2009)<br />
- Pirelli won the innovation award presented by the Italian Confederation of Industry. </p>
<p><strong>Undertakings on sustainability</strong> given by Pirelli worldwide have been numerous. The main ones include:<br />
- subscribing to the <strong>EU’s CSR Alliance</strong>;<br />
- membership by Pirelli Tyre in <strong>ETRMA</strong>, the European Tyre and Rubber Manufacturers’ Association, which was followed by the drafting of the European Road Safety Charter;<br />
- participation in the <strong>World Business Council for Sustainable Development (WBCSD) </strong>and in the <strong>Tyre Industry Project Group</strong>, a project that aims to identify the potential impact on health and the environment of materials associated with tyre manufacturing and use ;<br />
- <strong>partnership signed with the European Agency for Safety and Health at Work (EU-OSHA)</strong><br />
- its stance on managing climate change, as stated in the “<strong>The Bali communiqué</strong>”, drawn up, signed, and submitted by 150 international undertakings, including Pirelli Tyre, concurrent with the United Nations Conference on climate change in Bali last December. </p>
<p><strong>Business and sustainability: focus on the environment </strong></p>
<p><strong>The environment is one of the central planks of the  2009-2011 industrial plan</strong> that the Group presented at the start of 2009.  Consistent with its announcements at that time, the Group is continuing to develop leading-edge products and solutions in the “green economy” sector, which offers significant development opportunities in various areas: sustainable mobility, eco-compatible building construction, and renewable energy.   <strong>It is expected that by the end of this three-year period the “green” contribution to revenues will rise to about 40% of the total as against about 20% at the end of 2008.</strong></p>
<p>In the tyre sector, in particular, <strong>Pirelli Tyre</strong> is achieving ever higher levels of “<strong>Green Performance</strong>”, as reflected in its adoption of technologies and solutions for the automotive industry that, in addition to assuring customers a high performance and safety, are increasingly ecological.  “Green performance” in tyres means a commitment to reducing consumption as well as emissions of harmful substances, greater mileage, use of eco-compatible materials, and improved safety conditions.  </p>
<p>The thrust of research by Pirelli in this direction focuses on adopting green technological solutions, ranging from compounds that are more ecological to tyre structures, while not compromising vehicle safety requirements, especially during braking and cornering.</p>
<p>Its Green performance strategy applies to all new Pirelli tyres, from its <strong>Cinturato line</strong>, the historic Pirelli brand newly re-launched last year, to its very advanced “Winter” tyre range.  </p>
<p>Similarly, its <strong>Cyber Tyre</strong>, the tyre that “reads” the road surface thanks to an integrated chip, monitors the tyre’s state of health and pressure level, so contributing to a reduction in consumption and in environmental impact.  In its tyre manufacturing processes Pirelli has succeeded in particular in improving energy efficiency and in securing a reduced consumption of energy (-9.2%) and water (-12.7%) in the last five years.</p>
<p>As regards sustainable mobility and reducing atmospheric pollution, <strong>Pirelli Eco Technology </strong>offers technologies to contain the polluting emissions of diesel vehicles.  Its anti-particulate filters can reduce particulate emissions by over 90% and nitrogen dioxide emissions by over 50%, with an appreciative reduction in fine particles.  Recently co-operation began on the spread of anti-particulate filters to China with the assistance of the Italian and Chinese environment ministries.</p>
<p><strong>Pirelli Ambiente</strong> is the group company that specialises in technology and solutions for sustainable development and its areas of operation are renewable energy sources, environmental remediation, and the energy efficiency of buildings.  In particular, the company designs and  manufactures photovoltaic plants and produces fuel derived from waste that is used as a replacement for carbon in cement works.  Added to this are its activities in energy certification and improving the energy efficiency of buildings.</p>
<p><strong>Pirelli Broadband Solutions</strong> &#8211; the group company specializing in products for broad-band access &#8211; represents no departure from the group commitment to developing eco-compatible technology.  It, too, sees eco-sustainable development as essential to its planned portfolio for the 2009-2011 period and offers the market innovative low-electricity-consumption products that are made with ecological materials.</p>
<p>In the real-estate field, <strong>Pirelli RE </strong>offers solutions to reduce the potential environmental impact of managing buildings and it is initiating the first integrated program of <strong>eco-sustainable</strong> building construction through a real-estate operator: &#8220;<strong>Ecobuilding</strong>&#8220;. The program concerns development projects across the entire market, from the residential to the service-sector segment, that are based on four guiding criteria: <strong>energy efficiency; use of eco-compatible materials; use of renewable sources; comfortable living</strong>.  Taken together, the solutions adopted by the program make high quality standards, eco-sustainability, and energy saving achievable.  The benefits for the environment are appreciable and include lower CO2 emissions into the air, reduced electrical energy for making buildings function, and an increasing use of renewable sources</p>
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		<title>The Pirelli Cyber Tyre: technical specifications</title>
		<link>http://www.pirellityre.com/news/2010/03/02/the-pirelli-cyber-tyre-technical-specifications/</link>
		<comments>/news/2010/03/02/the-pirelli-cyber-tyre-technical-specifications/#comments</comments>
        <pubDate>Tue, 02 Mar 2010 09:20:12 +0000</pubDate>
		<dc:creator>by Pirelli</dc:creator>
				<category><![CDATA[Car tyres]]></category>
		<category><![CDATA[Company]]></category>

		<guid isPermaLink="false">/news/?p=1100</guid>
<description><![CDATA[<p>Cyber Tyre is the ‘intelligent tyre’ designed exclusively by Pirelli. It is a revolutionary sensor inserted inside the tyre which, thanks to a special electronic chip, interfaces directly with the other electronic devices used by the car, giving useful information and data for safe and correct driving.</p>
<p>The device on which the functioning of the Cyber Tyre is based is a chip just over 1cm3 in size (1cm X 1cm X 1cm), self-powered by a system which exploits the energy released by the turning of the tyre itself (energy scavenging), which also makes it eco-friendly and with low environmental impact, since it needs no batteries.</p>
<p><img src="/news/files/2010/03/cybertyre11.jpg" alt="cybertyre1" title="cybertyre1" width="150" height="139" class="aligncenter size-full wp-image-1110" /></p>
<p><img src="/news/files/2010/03/cybertyre21.jpg" alt="cybertyre2" title="cybertyre2" width="150" height="135" class="aligncenter size-full wp-image-1111" /></p>
<p>The sensor has a transceiver which can transmit and receive data. By radio, it can transmit data directly to the car&#8217;s on-board control unit; data such as the tyre temperature and pressure, and the triaxial acceleration (longitudinal, lateral and radial) generated by the interaction between the tyre and the road surface. It can also receive data from the car itself; data which may be useful for its functioning.</p>
<p>The aim is to make the tyre become an “active sensor” at the service of the car’s control systems, such as the ABS and the ESP, with which it will communicate, supplying data and dynamic parameters such as the force of the instantaneous contact and the maximum friction available, in order to improve performance and reduce the need for other sensors present in cars today, allowing for a potential reduction in the cost of the vehicle as a whole.</p>
<p>Some of the information will also be directly available to the driver by means of a graphic interface, which can help him to improve his driving style, adapting it to the road conditions and the grip, with a considerable increase in safety.</p>
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		<title>The Cinturato Family: Performance Goes Green High on Safety, Low on Emissions</title>
		<link>http://www.pirellityre.com/news/2010/03/02/the-cinturato-family-performance-goes-green-high-on-safety-low-on-emissions/</link>
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        <pubDate>Tue, 02 Mar 2010 09:19:40 +0000</pubDate>
		<dc:creator>by Pirelli</dc:creator>
				<category><![CDATA[Car tyres]]></category>
		<category><![CDATA[Company]]></category>

		<guid isPermaLink="false">/news/?p=1085</guid>
<description><![CDATA[<p>Ecology, energy savings and safety. These are the features of Pirelli&#8217;s historic Cinturato family of tyres, which returned to the market in 2008, with new characteristics focused entirely on eco-friendly performance. In January 2008 the family debuted with its Cinturato P4 and P6, aimed at cars with small- to mid-sized engines, which were warmly received by the market and specialists alike. In 2009 the Cinturato P7 was launched, the first ecological tyre for cars with mid- to large-sized engines. It received the maximum score under the most severe European tests, including, amongst others, the ADAC tests.  2010 will be the year of the Scorpion Verde, developed for SUVs, and completing Pirelli’s green line. </p>
<p>Pirelli Cinturato tyres are designed and developed in the company’s laboratories to meet new market demands and to contribute to sustainable mobility. Thanks to innovative compounds, structures and tread design, the Cinturato guarantees reductions in fuel consumption and carbon dioxide emissions, while guaranteeing better mileage and enhanced safety on dry and wet surfaces.</p>
<p>The Cinturato P7 uses state-of-the-art materials and engineering techniques, and is innovative in every way: compounds, materials, structure and tread design were all developed in equilibrium to guarantee steady performance through the tyre’s useful life in terms of cutting noxious emissions, reducing noise, running economy, shorter braking distances and handling. The P7’s eco profile reveals a tyre made with materials free from aromatic oils, an overall reduction in consumption of up to 4%, and a 30% reduction in noise. As far as safety is concerned, the P7 offers enhanced performance in wet and dry braking, respectively of two metres and one metre.</p>
<p>The Cinturato P4 and P6 are for cars with small- to mid-sized engines and have the distinctive ECOIMPACT logo on the side.  This is because they offer a 20% reduction in rolling resistance, a reduction of up to 4% in energy consumption and therefore also in noxious emissions, and an average increase from 50,000 to 65,000km in tyre life.  This is equal to a 30% increase (trials performed on over 1,000,000km of market testing), equivalent to changing tyres every four years instead of every three for the average motorist (15,000km/year). Safety, which together with other high performance tyres, has always been a reference point for Pirelli research, and which the Cinturato had already maximised in the fifties, is the other cardinal point underpinning the new Cinturato design. The P4 and P6 guarantee greater safety in all weather conditions. In particular, they deliver improved handling on curves and on wet roads, and, above all, decrease braking distance. A car travelling at 80km/h on a wet road needs 11% less braking distance (29.9m instead of 34m), while at 100km/h on a dry road, braking distance is just over 38m instead of the 40.5m required by comparable tyres.</p>
<p>Cinturato is a part of tyre history: the original Cinturato radial ply tyre was a revolutionary product, which back in the fifties made Pirelli world renowned among tyre manufacturers. The Pirelli Cinturato tyre patent &#8211; recognised worldwide &#8211; was developed as a response to the new generation of cars of that era: cars that offered everyone the driving features which were only found in fast sports cars until then. Those Cinturato tyres were not only the basis for the evolution of the entire industry, but also for Pirelli research which, with the new Cinturato tyre, combines the principles of environmental protection with those of performance and safety.</p>
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		<title>Pirelli Cyber Tyre: the ‘Intelligent Tyre’ that ‘Speaks’ to the Car</title>
		<link>http://www.pirellityre.com/news/2010/03/02/pirelli-cyber-tyre-the-%e2%80%98intelligent-tyre%e2%80%99-that-%e2%80%98speaks%e2%80%99-to-the-car/</link>
		<comments>/news/2010/03/02/pirelli-cyber-tyre-the-%e2%80%98intelligent-tyre%e2%80%99-that-%e2%80%98speaks%e2%80%99-to-the-car/#comments</comments>
        <pubDate>Tue, 02 Mar 2010 09:19:09 +0000</pubDate>
		<dc:creator>by Pirelli</dc:creator>
				<category><![CDATA[Car tyres]]></category>
		<category><![CDATA[Company]]></category>

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<description><![CDATA[<p>Pirelli, as with the radial ply tyre (Cinturato) in the ‘50s and the low and ultra-low profile radial tyres in the &#8217;70s, is trailblazing a new era for tyres: the age of the ‘intelligent tyre’. Thanks to a chip inserted into the carcass, the Cyber Tyre can supply essential information on the state of the tyre and on road conditions to the driver and car, making electronic control of the car more efficient. This innovation, which engineers in Pirelli’s R&#038;D department are currently working on, delivers increased active and passive safety when driving. </p>
<p>The partnership between man and technology is becoming closer and closer in the automotive industry, and this means that the tyre is becoming increasingly important for safety, representing, in fact, the only interface between the driver, the car and the road.  The particular feature of the ‘intelligent tyre’ is an electronic sensor which can give the on-board computer useful information for safe driving. The sensor is completely self-powered and therefore always charged and with low environmental impact.</p>
<p>Materials, electronics, sensor technology and nanotechnologies are the technological frontiers which challenge leading tyre manufactures today.  Pirelli, to maintain its competitive advantage in technology, has had collaboration agreements for some time now with prestigious universities (such as: UC Berkeley, Milan Polytechnic, Turin Polytechnic) and with companies that are world leaders in electronics. Pirelli’s new technological and industrial centre at Settimo Torinese will be the first production site for the ‘intelligent tyre’, which will use Mirs 2, the evolution of Mirs (Modular Integrated Robotised System), the exclusive manufacturing system developed by Pirelli. </p>
<p>The ‘intelligent tyre’ will be developed in two steps as regards technological evolution, application and availability on the market: the Cyber Tyre Lean and the Cyber Tyre in the strict sense. </p>
<p><u><strong>Cyber Tyre Lean</strong>: electronics in the future of tyres</u></p>
<p>The future of the “intelligent tyre” involves the development of the most sophisticated electronic systems. Pirelli technology&#8217;s latest invention is the <strong>Cyber Tyre Lean</strong>: a TPMS sensor (Tyre Pressure Monitoring System) for monitoring tyre pressure, developed in collaboration with Schrader.<br />
Cyber Tyre Lean (CTL) is a circular shaped device hardly bigger than a two-euro coin, applied to the inner liner of the tyre, which gives data on tyre pressure and temperature, the average load on the wheel and the number of revolutions.  It is an absolutely innovative product, unique in the world, and it needs no battery: in fact, thanks to technology patented by Pirelli, it is self-powered, obtaining the necessary energy from the mechanical vibrations transmitted to the device from the movement of the tyre itself.  The CTL will be on sale within the first months of 2010 and it is the first step in a technological process aimed at creating an “intelligent” tyre, which will inform the vehicle on tyre-road interaction.</p>
<p><u><strong>Cyber Tyre</strong>: the intelligent tyre that communicates with the car</u></p>
<p>The development of the sensor which is the basis of the Cyber Tyre Lean represents the first application of electronics to tyres and will also be the starting point for the creation, scheduled for completion within 2012/2013, of the so-called “<strong>Cyber Tyre</strong>”.</p>
<p>The Cyber Tyre will not only be able to supply data on the tyre, but will also be able to &#8220;read&#8221; the road and will interface directly with other electronic car systems, transmitting further information for safer driving.</p>
<p>The tyre itself will act as an electronic “sensor”, interacting with other devices such as the ABS and the ESP, to give information in real time such as, for example, the actual and potential friction coefficients, and the force of contact between tyre and road, thus allowing for optimal and safe control of the car. The system will be based on an electronic sensor inserted inside the tyre, just over 1cm3 in size, which will transmit by wireless technology all the data relative to the tyre and will also communicate signals coming from the road, directly to the on-board computer: a sort of miniature “black box” which will be able not only to supply the driver with useful information but also to receive data directly from the car&#8217;s other electronic devices.</p>
<p>The information can then be sent to the car itself by means of the  transceiver inside the sensor, and allow the driver to correct his style of driving.<br />
The Cyber Tyre will first be developed for high performance cars, but in a few years&#8217; time it will also be available for small and medium powered cars, following the logic now common to all systems which aim to improve safety on the roads.</p>
<p><strong><u>Technology partnership</u></strong></p>
<p>Cyber Tyre&#8217;s research and development is at the centre of a technology collaboration agreement between Pirelli, Brembo and Magneti Marelli. Cyber Tyre will be integrated into Magneti Marelli&#8217;s electronic control systems and Brembo&#8217;s advanced braking systems. The know-how and skills of the three Italian groups, recognized at the international level, will allow important synergies to be realized as well as the development of applications, particularly in the field of vehicle safety, aimed to reduce vehicle environmental impact, in line with the progress of international regulations and the European Union&#8217;s new limits on C02 emissions, scheduled to come into force in 2012. </p>
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		<title>P Zero:  State-of-the-Art Technology for Maximum Performance</title>
		<link>http://www.pirellityre.com/news/2010/03/02/p-zero-state-of-the-art-technology-for-maximum-performance/</link>
		<comments>/news/2010/03/02/p-zero-state-of-the-art-technology-for-maximum-performance/#comments</comments>
        <pubDate>Tue, 02 Mar 2010 09:18:34 +0000</pubDate>
		<dc:creator>by Pirelli</dc:creator>
				<category><![CDATA[Car tyres]]></category>
		<category><![CDATA[Company]]></category>

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<description><![CDATA[<p><center><strong>P Zero:  State-of-the-Art Technology for Maximum Performance</strong></center></p>
<p>The P Zero collection, which this year includes a new product for super sports cars, is Pirelli’s Ultra High Performance family developed for the higher performance cars and for the most demanding drivers, who seek driving pleasure together with safety.<br />
Created in 1987, the P Zero family dominates the high-end segment, in which Pirelli is the recognised world leader. Comfort, high performance and reliability are the features of the P Zero product, the favourite original equipment tyres for the top models from Ferrari, Lamborghini, Audi, Aston Martin, Maserati, Bentley, Jaguar, Mercedes, Alfa Romeo, Porsche and BMW, with whom Pirelli has always worked. </p>
<p>The P Zero series (launched in 2007) includes the P Zero Nero, the P Zero Rosso, for sports cars, and the P Zero Corsa System, for the even faster racing type cars. P Zero is also one of the tyres developed by Pirelli for the 2009 world rally championships, for which the Milan company is the exclusive supplier until 2010. Not by chance, the production of tyres deriving from experience on the race tracks and the competition field is the element that characterises all the P Zero products.</p>
<p><strong>P Zero.</strong> The most recent member of the family, which in less than one year has become a reference point for the most performing sports cars. The new P Zero is the most technologically advanced product produced by Pirelli’s research team, and offers the most demanding drivers performances without precedent from all aspects: performance, comfort and safety, thanks to a range of innovative solutions developed by Pirelli and protected by 5 exclusive patents. With an innovative tread pattern, futuristic compounds and a renewed structure. </p>
<p><strong>P Zero Rosso</strong>. An Ultra High Performance tyre designed to combine fast driving performance with low noise thanks to the asymmetric design with wide longitudinal grooves and a tread divided laterally into three separate elements, each conceived to confer particular performance features. </p>
<p><strong>P Zero Nero</strong>. A tyre with an asymmetrical tread which can guarantee maximum driving safety in every situation, ensuring excellent grip on dry and wet roads, excellent handling, high resistance to aquaplaning and maximum efficiency when braking.</p>
<p><strong>P Zero Corsa</strong>. The sports model of the P Zero family, designed with two different treads: asymmetrical and directional. The total adherence on curves, in acceleration and braking make this particularly suitable for the race track, as well as on roads in extreme driving conditions. </p>
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		<title>Pirelli: &#8216;Sustainability Yearbook 2010&#8242;, world sector leader for the third year in a row</title>
		<link>http://www.pirellityre.com/news/2010/01/26/pirelli-sustainability-yearbook-2010-world-sector-leader-for-the-third-year-in-a-row/</link>
		<comments>/news/2010/01/26/pirelli-sustainability-yearbook-2010-world-sector-leader-for-the-third-year-in-a-row/#comments</comments>
        <pubDate>Tue, 26 Jan 2010 18:03:22 +0000</pubDate>
		<dc:creator>by Pirelli</dc:creator>
				<category><![CDATA[Car tyres]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[Dow Jones sustainability indices]]></category>
		<category><![CDATA[Gold Class Company]]></category>
		<category><![CDATA[Pirelli]]></category>
		<category><![CDATA[Sector Leader]]></category>
		<category><![CDATA[Sustainability Yearbook]]></category>

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<description><![CDATA[<p><span><em></em> Pirelli confirms and improves its leadership in  sustainability. The &#8216;2010 Sustainability Yearbook&#8217; not only places the Italian  group as &#8216;Sector Leader&#8217; and &#8216;Gold Class Company&#8217; in the &#8216;Autoparts and Tyres&#8217;  sector for the third year in a row, but also awards the company, for the first  time, the title of &#8216;Sector Mover&#8217; thanks to further significant growth in terms  of sustainable performance. Pirelli has thus obtained all three of the  prestigious top titles, confirming its leadership in sustainability in its  industry both at worldwide level and in Italy. <span><span> </span></span></span></p>
<div><span><span> </span><br />
Edited by SAM Group, the Swiss Asset Manager responsible for the evaluations for admission to the Dow Jones sustainability indices, and by PriceWaterhouseCoopers, the &#8216;Sustainability Yearbook&#8217; is considered the most complete and authoritative publication in the world on trends and corporate performance in terms of sustainability.</span></div>
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		<title>Russian Techonologies State Corporation and Pirelli Company sign agreement on Implementation of Memorandum on Terms of Joint Venture</title>
		<link>http://www.pirellityre.com/news/2009/12/03/russian-techonologies-state-corporation-and-pirelli-company-sign-agreement-on-implementation-of-memorandum-on-terms-of-joint-venture/</link>
		<comments>/news/2009/12/03/russian-techonologies-state-corporation-and-pirelli-company-sign-agreement-on-implementation-of-memorandum-on-terms-of-joint-venture/#comments</comments>
        <pubDate>Thu, 03 Dec 2009 16:10:48 +0000</pubDate>
		<dc:creator>by Pirelli</dc:creator>
				<category><![CDATA[Car tyres]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[Implementation of Memorandum on Terms of Joint Venture]]></category>
		<category><![CDATA[Russian Techonologies State Corporation]]></category>

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<description><![CDATA[<p style="text-align: center;"><strong>Today’s agreement broadens collaboration between the two companies, which already includes building an industrial hub in Togliatti, with approximately 1500 employees</strong></p>
<p><em>Rome</em><em>, 3 December 2009 -</em> Pirelli and Russian Techonologies signed an Agreement on Implementation of Memorandum on Terms of Joint Venture to extend the collaboration begun in the context of the joint venture now being finalized, for production of tyres and steelcord in Russia. In addition to the plan already announced by the Parties to build a new industrial plant in the Russian region of Samara in the second half of 2010, the Agreement signed today foresees that the 50/50 jv being set up acquires an already existing factory, which is currently being identified among some potentially interesting Russian enterprises. It is foreseen that the acquisition will take place in 2010.</p>
<p>The agreement was signed today in Rome in the presence of Russian President Dmitry Medvedev and Italian Prime Minister Silvio Berlusconi, by the Director General of Russian Technologies Sergey Chemezov and the Chairman of the Pirelli Group Marco Tronchetti Provera.</p>
<p>The new industrial hub will be established on the territory of Togliatti industrial technology park (Samara region). The hub establishment will begin as soon as the Russian authorities make the decision on the area for production of automotive components, which is expected in the second half of 2010. The new factory will be built in two phases. In the first phase a factory for radial tyres for industrial vehicles will be built. The second phase foresees a factory to manufacture steelcord. At full capacity, the industrial hub will employ about 1500 workers.</p>
<p>In the five-year period, the new factories together with the expected acquisition will guarantee manufacturing capacity of more than 4 million pieces, as foreseen by the initial plans. Total resources to be committed by the joint venture, in line with what has already been announced, will amount to about 300 million euros.</p>
<p><strong>PIRELLI GROUP</strong></p>
<p><strong>Pirelli</strong> &amp; C. SpA is the parent company, listed on the Italian Stock Exchange, of a multinational Group active in more than 160 countries with industrial experience dating back more than 135 years. Pirelli Tyre is the fifth-largest tyre manufacturer in the world in revenue terms, and is leader in the high-performance segments of the market. The company has 23 factories located around the world. Pirelli also operates in real estate with Pirelli RE, with assets mainly in Italy and Germany. Thanks to its focus on technology and research, in recent years the Group has started initiatives in industries with a high level of innovation, such as in sustainable mobility and renewable energy, with Pirelli Eco Technology and Pirelli Ambiente. The Group also includes Pirelli Broadband Solutions for broadband access.</p>
<p><strong>RUSSIAN TECHNOLOGIES</strong></p>
<p><strong>Russian Technologies</strong> State Corporation is a state-owned company set up by the Government of the Russian Federation in accordance with Federal Law dated 23 November 2007. The mission of Russian Technologies is to assist Russian design and manufacturing organizations to develop, produce and export high technology industrial products in domestic and international markets, and attract corporate investments in various industrial sectors.</p>
<p><strong>The Samara Region</strong> is located in a southeast part of the European territory of Russia, in the middle course of the Volga. It is one of the most developed industrial areas in the country and among the leading regions of the Volga Federal District. The region’s industrial complex is presented by 476 large- and medium-sized enterprises and more than 3,500 small ones. It has favorable conditions for innovative development – a significant research and production potential, a mature infrastructure for innovative activities, and a high vocational and educational level of labor. The Samara Region’s basic specialization is manufacturing activities particularly in the energy sector. The region accounts for 70% of all cars manufactured in Russia, 66% of linoleum, more than one fifth of synthetic rubbers. Bearings, petroleum products, plastics and synthetic resins are also produced in the region. The aerospace industry is also highly developed. <strong>Togliatti Industrial and Technology Park</strong> is located in a northwest part of Togliatti, on the city boundary, in close proximity to the basic industrial site of Avtovaz car maker. The plot has ideal transport accessibility by road and rail. The park plan provides for opportunities for further development and territory expansion in the southern and western directions.</p>
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