Geneva, 2 March, 2010 – Pirelli confirms its technology partnership with Lamborghini and presents the world premiere of the new PZero Corsa System at the International Motor Show in Geneva, designed for the new supercar from Sant’Agata Bolognese, the Gallardo LP 570-4 Superleggera, designed for use on the highest-performing next generation of vehicles. Pirelli’s research department, working to reinforce the characteristics of the newest member of the Lamborghini family, developed tyres that contribute to the reduction of environmental impact, with compounds and solutions that decrease rolling resistance, while at the same time taking performance characteristics to the maximum in terms of both safety and handling. The Gallardo LP 570-4 Superleggera will use the new PZero Corsa System in the 235/35ZR19 and 295/30ZR19 sizes.

The PZero Corsa System combines the front directional tread design with an asymmetric rear design, to decrease susceptibility to hydroplaning, a typical problem when using tyres derived from semi-slick sports designs. The front PZero Corsa directional maintains the previous tread design, however innovative materials and technology choices have been introduced to help balance the increased sportiness of the new asymmetric rear tyres. The new PZero Corsa Asymmetric includes robust blocks and a full shoulder to maximize the performance on dry, even under the most extreme driving conditions. The inclusion of longitudinal channels also allows for the expulsion of water and decreases susceptibility to hydroplaning, despite the reduced tread depth. The new combination of designs and the use of innovative materials derived from Motorsports, allows the new PZero Corsa System to achieve higher levels of performance both on dry and wet surfaces.

PZero Corsa System is the best handling road tyre in the PZero collection, the line of Ultra High Performance products developed by Pirelli for the most prestigious and high-performance cars. PZero represents a revolution for the tyre industry, and offers drivers performance without precedence in every aspect: handling, comfort, and safety. This tyre from the P Zero Collection, the line of tyres produced by Pirelli, leader in the high end bracket, uses many innovative solutions developed by Pirelli and protected by 5 patents, which protect the tread design, compounds, and the tyre structure. The racing heart of PZero is guaranteed by the tread compounds and by special nano-composites that ensure comfortable driving combined with extreme sports performance. Additionally, the tread design of Pirelli’s new tyre also delivers maximum grip on wet roads and reduces noise. The asymmetric profile DA.Co (Dynamic Asymmetric Contour) gives even wear and tyre-ground contact remains the same at all speeds. Moreover, P Zero is produced with compounds which contain no aromatic oils. Pirelli’s decision on this came three years ahead of the European directive which will enforce this act from 2010.

The now well-established collaboration between Pirelli and Lamborghini is not limited to the development of road tyres, but extends to racing and the main events organised by the car maker. In fact, Pirelli is the sole supplier to the Lamborghini Blancpain Super Trofeo and the Lamborghini Track Academy.

Geneva, 2 March, 2010 – The partnership between Pirelli and Rinspeed continues with “UC?,” the new concept car from the Swiss designer, destined to be one of the stars of the Geneva 2010 motor show, and for which Pirelli, more and more focused on eco-friendly solutions for the automotive industry, is a technological partner. In fact, the Swiss company has chosen the Cinturato P7 for the new UC?. Cinturato P7 is the first ecological tyre for high-end cars, designed and developed by Pirelli to combine safety, ecology, and performance in a single tyre.

“UC?” stands for Urban Commuter. This revolutionary two-seater speedster, powered by an electric engine, is less than 2.60 meters long. The superlight “UC?” has a top speed of 120 km/h and a range of 105 kilometres. The objective of the project is to propose a solution to avoid traffic jams and stress, while guaranteeing a safe and ecological drive on urban streets.

Thanks to the Cinturato P7, Pirelli and Rinspeed are back together again with the new “UC?,” a tradition that began four years ago with the “eXasis,” followed by the “sQuba” in 2008 and the “iChange” in 2009.

Geneva, 2 March 2010. Pirelli unveiled the first environmentally friendly tyre developed for SUVs, its Scorpion Verde, as well as a new tyre designed for use by supercars, the new PZero Corsa. With these two world premiers, Pirelli again makes its mark at the Geneva Motor Show, where the Italian group continues to establish itself as a point of reference not just for high-performance vehicles, through its PZero line, but also for those focused on ecology, with its Cinturato family, which began 2010 by performing brilliantly in the summer tests of the international press with its P6 and P7 models. In fact, at the eightieth edition of the Geneva show, the Italian group’s tyres fit the lion’s share of the most eagerly awaited models, from the Lamborghini Gallardo Superleggera, one of the stars of the show, to the Tesla, the first electric supercar. The Cyber Tyre, the “intelligent” tyre able to “read” the road, is also a highlight of Pirelli’s presence in Geneva. After having passed the most rigorous tests, the Cyber Tyre is ready to enter the market in its TPMS (Tyre Pressure Monitoring System) version.

Green Performance – safety and ecology. Scorpion Verde and the Cinturato family. One of the new products that Pirelli will unveil at the Geneva motor show is the Scorpion Verde, the first eco-friendly tyre for SUVs, which combines safety with fuel savings, while limiting vehicle emissions. The new tyre in the Scorpion line will be presented on the Idiada course in Catalonia in mid-March, 2010. Scorpion Verde, also on display in Geneva on the Volkswagen Touareg, enlarges Pirelli’s green family. The family was inaugurated in 2008 with the return of the Cinturato line in the P4 and P6 versions, aimed at mid- to small-sized vehicles, and enriched by the P7 in 2009, the first ecological tyre developed for large-sized engines. In particular, the Cinturato P7, which combines reduced consumption with increased braking performance and road grip, looks to be a green phenomenon at the Swiss convention. And not just at the Pirelli stand, where it is exhibited with the Tesla; the Cinturato P7 has also been selected for various models by other prestigious manufacturers and is displayed on the BMW 5 Series and the Alfa Romeo Giulietta, among others. Cinturato P7 will also be found on the Rinspeed UC-Urban Commuter concept car.

Performance and the joy of driving: the new PZero Corsa and the PZero line. The other new Pirelli product at the Geneva Motor Show is the new PZero Corsa System, the next step for the PZero Corsa, developed to emphasize performance and safety characteristics, while still managing to simultaneously reduce rolling resistance. The new tyre in the PZero line can be viewed on the Lamborghini Gallardo Superleggera. The entire PZero line, Pirelli’s high performance sports product range, is on display on some of the most beautiful cars at the show. These include the new Maserati Grancabrio, the Audi 8 and Porsche Cayenne, as well as models from Ferrari, Aston Martin, Lotus, Bentley, Alfa Romeo, Mercedes, McLaren and BMW.

The Cyber Tyre and innovative materials. Pirelli’s research looks to the future, developing innovative solutions for the automobile industry and developing materials with ever more ecological characteristics, both in terms of use of the final product, and during production. The Cyber Tyre belongs to the first category. The smart tyre that Pirelli’s research centres are developing is able to “read” the conditions of the road surface. The Cyber Tyre has recently passed severe dynamic tests conducted on the test track in Nardò and is ready for the definitive development stage for its first application: TPMS, (Tyre Pressure Monitoring System) which makes it possible to have real time information about tyre pressure, vertical load, and internal temperature. The Cyber Tyre is the starting point of a revolution not only regarding tyres as they have always been understood until today, but as a real turning point for the automobile industry as a whole. The system created by Pirelli is the launch pad for a series of future developments, for which the Italian Group has collaborated technologically with other important leaders in the auto sector.

Pirelli research is also engaged in the development and use of a series of new materials which will reduce the use of oil-derived substances to a minimum. The use of these materials has no secondary effects on the environment, as with other products of agricultural derivation used in the industry, and will ensure optimal performance in terms of safety and ecology.