With 10 million units produced, the Breuberg plant becomes the
country’s leader. In the same area, Pirelli also has one of the
most advanced development and testing centres in Europe.
Milan, 1 December 2005 – Pirelli will this year set a record
in the production of high performance tyres at its plant in
Breuberg. With 10 million units produced, the plant will become
Germany’s leading single production site.
The Breuberg plant, located outside Frankfurt, is Pirelli’s most
important industrial facility in Europe, covering an area of
350,000 square metres. Highly automated, implementing the
innovative Mirs (Modular Integrated Robotized System) production
process, patented and introduced by Pirelli in 2000, the plant
focuses on the production of high performance tyres for cars, SUVs
(Sport Utility Vehicles) and motorcycles, for both the German and
European markets.
Germany is considered as a market of reference in Europe for the
high performance tyre segments. The close relationship with German
car makers is strategic for Pirelli and facilitates the
consolidation of existing technological partnerships in this
sector, which are important for the development of innovative
products.
Pirelli’s leading position in one of Europe’s most competitive and
demanding markets is confirmation of the products’ success and
positioning in the premium segment. And it is also the result of
Pirelli’s development activities in the Breuberg testing center,
one of the most advanced in Europe.
Pirelli Tyres has production facilities in 12 countries with 24
plants and has a commercial and distribution network that covers
all the continents of the globe.


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